The LinkedIn Algorithm 2025 has changed! In the past year alone, the platform rolled out AI‑driven feed ranking, rewarded “dwell‑time” more heavily, and gave extra reach to community‑first content like polls, carousels, and short native videos. For marketers and thought‑leaders, that means yesterday’s tactics won’t cut it in 2025. The good news? A few strategic tweaks can put your posts back in front of the right people, drive meaningful conversations, and turn passive scrollers into warm leads. Below are 20 actionable strategies that align with LinkedIn’s latest updates, helping you boost engagement and visibility.
Why Double‑Down on LinkedIn in 2025?
LinkedIn now hosts more than 1 billion professionals in 200+ countries, making it the undisputed hub for B2B networking, industry thought leadership, and high‑intent lead generation. Unlike “social” platforms that prioritise entertainment, LinkedIn’s algorithm is engineered to surface relevant, expertise‑driven content—giving consultants, agencies, and SaaS brands a clear runway to reach decision‑makers. With organic reach tightening across Facebook and X, LinkedIn’s data‑rich environment (job titles, company size, seniority) lets you target buyers with surgical precision. By mastering the LinkedIn algorithm in 2025—Creator Mode signals, dwell‑time metrics, and AI‑boosted feed ranking—you can amplify brand authority, nurture relationships, and drive pipeline growth without relying solely on paid ads. In short, if B2B visibility, credibility, and conversions are your goals, LinkedIn remains the place to win this year.
1. Post Short Videos (1–2 Minutes)
Why?
Videos of this length enjoy 40% higher engagement as they quickly grab attention and deliver value.
How to Implement:
- Create snappy, informative videos that solve specific pain points.
- Use subtitles as 35% of users watch videos without sound.
- Optimise the first 3 seconds to captivate your audience and ensure your thumbnail is engaging.
Video insights from LinkedIn’s blog
2. Combine Text and Images
Why?
Posts with a single image and concise text outperform plain text posts by a significant margin.
How to Implement:
- Pair an impactful image with a clear, engaging caption.
- Avoid overly promotional messaging and focus on offering value.
- Personalised, high-quality images can boost engagement by 30% compared to stock photos.
3. Optimise Post Timing
Why?
Posting between 8–10:30 AM on weekdays ensures your content is seen by the most active users.
How to Implement:
- Schedule posts in advance to target this window.
- Monitor performance metrics to refine your timing strategy.
- Remember that global campaigns may require adjusting for multiple time zones.
4. Use Personal Stories
Why?
Storytelling drives emotional engagement, which the algorithm rewards.
How to Implement:
- Share relatable stories that highlight challenges and successes.
- Incorporate visuals to enhance storytelling and make it memorable.
- Keep the tone authentic and relatable to your audience’s experience.
5. Keep Text Posts Short and Structured
Why?
Posts between 900–1,200 characters are easier to read and more likely to perform well.
How to Implement:
- Use short paragraphs and break content into easily digestible sections.
- Include bullet points or numbered lists where appropriate.
- Avoid overly complex language or jargon that might alienate your audience.
6. Experiment with LinkedIn Live
Why?
Live streams generate 12x more engagement than standard video posts.
How to Implement:
- Host Q&A sessions, product launches, or panel discussions.
- Promote your LinkedIn Live events in advance to maximise attendance.
- Keep sessions interactive by encouraging real-time comments and questions.
LinkedIn Live best practices
7. Engage Within the First Hour
Why?
Quick responses to comments boost your post’s visibility, as LinkedIn values active participation.
How to Implement:
- Set aside time after posting to reply to comments and questions.
- Encourage meaningful discussions by asking follow-up questions.
8. Avoid Overusing External Links
Why?
Posts with external links can lose up to 50% reach.
How to Implement:
- Place links in the comments instead of the main post.
- Use images or videos to keep users on the platform and reduce bounce rates.
9. Repurpose Successful Content
Why?
Reposting high-performing content after a few weeks can increase engagement by 20%.
How to Implement:
- Refresh captions or add updated insights before reposting.
- Use analytics to identify which posts performed best.
10. Use Vertical Images and Videos
Why?
Vertical formats achieve 15–25% more clicks on mobile, LinkedIn’s most popular platform.
How to Implement:
- Optimise content for mobile users by using vertical formats.
- Ensure visuals are clear and professional, reflecting your brand’s identity.
11. Be Strategic with Polls
Why?
Polls with three options and a clear purpose have higher reach and engagement.
How to Implement:
- Ask simple, relatable questions to spark engagement.
- Follow up with a post or comments discussing poll results.
12. Post Carousels (Documents)
Why?
Carousel posts with 6–12 slides are engaging and encourage users to swipe through.
How to Implement:
- Share tips or insights in a visually appealing format.
- Keep slides concise and visually appealing.
13. Create Personalised Tags
Why?
Tagging relevant individuals boosts reach by 48% if they engage with the post.
How to Implement:
- Avoid mass tagging; focus on tagging key stakeholders or contributors.
- Explain why you’ve tagged someone to encourage a response.
14. Stay Active Post-Publish
Why?
Engaging with others’ posts after publishing increases your own post’s reach by 15%.
How to Implement:
- Like, comment on, and share related content from your network.
- Build reciprocal relationships by supporting others’ content.
15. Contribute to LinkedIn Collaborative Articles
Why?
LinkedIn’s algorithm gives extra feed prominence to members who add helpful insights to Collaborative Articles—the community‑written pieces that appear in the “Knowledge” feed. Early, high‑quality contributions can earn you a Top Voice badge and drive fresh profile visits, boosting both authority and reach.
How to Implement:
- Track profile views and connection requests to measure the impact.
- Browse the Collaborative Articles section (under LinkedIn Knowledge) and filter by topics in your niche.
- Add concise, actionable insights—think 2‑3 sentences plus a quick example.
- Engage with follow‑up comments on your contribution to keep it visible longer.
16. Use Subtitles in Videos
Why?
Subtitles improve accessibility and engagement, as many users watch without sound.
How to Implement:
- Add subtitles to all videos using Free tools like Adobe or Kapwing.
- Ensure subtitles are accurate and easy to read.
17. Focus on Free, High-Value Content
Why?
Providing actionable insights builds trust and generates higher reach.
How to Implement:
- Share tips, guides, and how-tos without gating content behind paywalls.
- Focus on solving specific problems for your audience.
18. Utilise Hashtags Strategically
Why?
Using 3–5 relevant hashtags categorises your content effectively.
How to Implement:
- Include hashtags in your posts but avoid overloading them.
- Use hashtags that your target audience is likely to follow.
19. Avoid Posting Daily
Why?
Posting 3–4 times a week allows each post to gain traction without diluting your reach.
How to Implement:
- Plan and schedule posts to maintain a consistent yet manageable rhythm.
20. Nurture Comments for Longevity
Why?
Active comment threads extend the life of your posts over several days.
How to Implement:
- Ask open-ended questions and reply to comments thoughtfully.
- Encourage your network to join the conversation.