What is Social Media Marketing?
Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing goals using these platforms to connect with your audience to increase sales and drive website traffic. At the moment, the major social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Tik Tok, and Snapchat.
Social media is one of the most stress-free and profitable marketing platforms that can be used to increase your business visibility, over 91% of marketers claimed that their social media efforts greatly increased their brand visibility and much more.
The importance of a Social Media presence
Having a social media page for your brand will benefit your business and with regular use, it’s also an effective way for engaging and interacting with customers. The more you communicate with the audience, the more chances you have of a conversion. Communication and engagement with customers are one of the ways to win their attention and convey to them your brand message.
Finally, having a social media presence is a factor in calculating rankings. These days, to secure a successful ranking, SEO requirements are continuously varying. Therefore, it is no longer enough to simply optimise your website and regularly update your blog. Businesses sharing their content on social media are sending out a brand signal to search engines that speaks to your brand validity, integrity, and constancy.